- BUSINESS OPERATIONS STRATEGIST

You built
this.

So why does it
feel like a trap?

The same drive that built your business is the thing making it feel unbearable. You didn't sign up to be the follow-up system, the booking reminder, and the only person who can answer every question. That's not what you're for.

See how it works ↓

83%

of service business owners are still doing this work manually

20+

years of operational expertise behind every system we build

90

days to a fully operational system - guaranteed

$0

charged for month four until your system is delivering measurable results

"The founders I work with didn't need to work less. They needed their business to stop needing them for everything."

- CASSIE, CASSIEOPS.COM

SOUND FAMILIAR?

— SOUND FAMILIAR?

The problems that are
costing you right now

You spend your days putting out fires instead of building

Everything is urgent, all of the time. You log off and realize the 'fires' are out, but you have nothing visible you've built all day.

Leads go cold because you can't get back to everyone

You have a sea of un-returned messages. You know it's a numbers game, but it's happening more than you care to admit.

Every decision still runs through you

You built your 'team' to free yourself up... but it just feels like more work. You're the bottleneck. You answer a question for every job.

No-shows and cancellations are costing you thousands

You see the money walking right out the door. Without an automated reminder system, that revenue won't be coming your way soon.

You don't actually know what's working

No metrics means no dashboards. No visibility. You're making decisions based on 'gut feeling' and hoping for the best.

The exciting phase is over — and it's starting to feel like just a job

You loved building. The scale phase is a lot less fun and a lot more work. It's not the phase that builds the wealth — but not the control you thought you'd have.

— THE SHIFT

The grind
gets handled.

You get back
to building.

The operational work — the follow-ups, the reminders, the reports, the repetitive admin — is not beneath you. It's just not built for how your brain operates.

What I do is take that work off your plate entirely. Not by hiring more people. Not by adding more complexity. By building systems that handle everything that doesn't need you — so the only things left are the things that do.

What you do with that time is entirely up to you.

BEFORE

  • Chaos and constant fires

  • Manual follow-up (and missed leads)

  • Every decision through you

  • No visibility into what's working

  • Exhausted and stuck

AFTER

  • Systems that absorb the chaos

  • Every lead hears back within minutes

  • Team runs without you in it

  • Monthly report lands in your inbox

  • Time to build what's next

THE PROCESS

Your 90-day build —

what changes, and when

1

Built around your business

Your full ops ecosystem is custom-built around how your business naturally runs. Not a sensible-looking template. Every process, resource, and workflow is specific to you — built by Cassie's team using her 20+ years of operational expertise.

2

Tested, refined, and running

Everything gets tested and assessed. Glitches get fixed. Your team comes in to start being tracked on task queues, response times, processes succeed, admin moves easily. By day 60, you know exactly how much of it is already working.

3

Results you can measure

Day 90 is our formal assessment: how much free time are we recovering? How many hours are now being captured but were going on without? How much of that daily grind is now getting done by you vs the ops / resources against your baseline? No hypotheses — proof.

The 90-Day Clarity Guarantee

Your first 90 days are guaranteed. If we're working together — from month one to year five — you'll say 90 days was the most relieving move you've made in your business. By the end of your first 90 days you'll have a fully functioning operations system, or we'll refund your setup fee and stop working together. If you choose to walk away, we'll hand over your system keys live and you've lost nothing. You'll just never start from scratch.

— WAYS TO WORK TOGETHER

Two tracks.

One starting point.

Every track begins with the $500 Business Assessment — a live working session where Cassie goes deep inside your business, identifies exactly what's costing you, and maps out what needs to change. Not sure which track fits? The quiz tells you.

TRACK 1 — TIER A

Propel

Momentum Operations System

$997

per month — no long-term contract

  • Full operations system built + maintained

  • Dedicated client request portal

  • Monthly performance report — delivered to you

  • Automated follow-up + nurture sequences

  • Monthly personal Loom from Cassie

  • System Preservation Mode: $299/mol

TRACK 1 — TIER B

Elevate

Momentum Operations System

$1,997

per month — no long-term contract

  • Everything in Propel

  • Monthly campaigns + outreach built for you

  • Intelligent lead response — around the clock

  • Live monthly strategy call with Cassie

  • New capabilities added based on your live data

  • Priority 48-hour request turnaround

TRACK 2

Partnership Ascension

By application only

$6,000

per month — 3 clients maximum

  • Direct async access to Cassie via Voxer

  • 2 live strategy calls per month

  • Proactive monthly ops review

  • Quarterly systems deep-dive

  • Cassie's curated operations + systems framework

  • No handoffs — always Cassie

TRUSTED BY OWNERS

IN THEIR WORDS

Owners who stopped
being the system

★ ★ ★ ★ ★

Real words from real clients across clinics, studios, and service businesses.

Cassie - Business Operations Strategist

Cassie

BUSINESS OPERATIONS STRATEGIST

  • 20+ years building and scaling service businesses
  • Fractional COO experience inside multi-million dollar service operations
  • Built and scaled a multi-million dollar operation of her own
  • Expert in building the systems that run behind great businesses

"The founders I work with are not struggling because they're bad at business. They're struggling because they're too good at building one."

I started my first business because I was good at something and I wanted to build. What I didn't expect was how quickly the success of that thing would create a new problem - one that almost broke me.

I've spent 20+ years inside service businesses, including fractional COO work inside multi-million dollar service operations. I've watched what happens when a founder gets buried in the operational grind of something they built with their own hands. I've also watched what happens when they get out of it.

The founders who thrive at scale are not the ones who work harder. They're the ones who build systems that run without them - so they can focus on the parts of the business that need their vision, their judgment, and their energy.

That's what CassieOps exists to build for you. Not a software setup. Not a tech project. A system, shaped by 20+ years of hard-won operational knowledge, that carries the weight of your business so you can get back to the reason you started it in the first place.

AS HEARD ON

Financial Freedom
Podcast

Entrepreneurship

Experian Small Business
Matters Podcast

Experian

The Thoughtful
Entrepreneur

Josh Elledge

The Childcare
Channel Podcast

Early Childhood

- THREE MINUTES. REAL CLARITY.

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